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Great Western Lines & Landscapes

£14.99 £6.99

Product Information

ISBN: 9781870754552, SOFTBACK

The Great Western Railway was a huge business. Never content to sit back and wait for passengers and goods traffic to turn up at its stations and depots, the GWR put an enormous amount of energy and resources into selling itself to customers, whether for the annual holiday, a half-day excursion or a new factory connected to its system and producing goods which could be transported by GWR freight services. The GWR was always well aware of the benefits accruing from carefully planned marketing strategies and ambitious advertising campaigns. Its prosperity depended on high levels of service and efficiency bringing in new and repeat business. 

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Product Code: RUNR17

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